So many things going on here, so many words jam-packed in that rectangular sign. Somewhere among this rabble is this: Because Quality Need Not to be Expensive. A teacher would have given this a "D" mark but this line brought everything down to a screaming "F". It's enough that there's too many words in this sign but then add that grammatically fatal line is to murder it. Actually. they did not have to put that line.
Now as called for by this blog, I need to correct the wrong grammar. Because Quality Need Not be Expensive. The "to" should be dropped. However, considering the whole sign, that entire line should be deleted.
Not only is this the turf of a grammar watcher like me, but also to a graphic artist. It's a challenge to fit all those words in that rectangle and make it effective. I'm sure the graphic artist would have requested to reduce them. So, let me take the position of the copywriter of this sign:
ANIANA
Beauty Lounge
1166 Quirino Ave.
Tel. 0943 705 6542
Affordable Complete Beauty Salon
(The address does not have to be complete if the sign is posted at the establishment)
I believe that is a lot simpler and more comfortable for the passer by to read. Oh yeah, there's gonna be better space now for the logo. Effective communication should really be simple as possible.
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